Sales follow-up sequence
Writes the follow-up messages after a quote goes quiet, useful ones, not "just checking in".
Updated September 16, 2026 · Sales · In the $149 pack
What you get
A dated sequence of five to seven short follow-ups, each with a reason to exist, plus a stop rule.
What you need to hand
- What you quoted, when, and for how much
- What was discussed and what the buyer was worried about
- Any contact since, including silence
- What you can offer that is genuinely useful without cutting the price
How you might ask
Quoted a $48k annual contract for a dedicated two-day-a-week run to a beverage distributor three weeks ago. Two emails since, no reply. Their worry was whether we could hold the 6am dock appointment. Write the follow-ups.
Worked example: The right follow-up can be no message today
An authored, fictional illustration so you can see the shape of the result. Not a customer outcome.
Input
Synthetic order N-2041, as of 22 September 2026. The $48,000 quote was sent on 21 September. The buyer replied: ‘Our operations director signs off capital spend on Thursday 24 September; I will come back to you then.’ There is no later reply, no purchase order and no agreement that the racking is on order.
Illustrative result
- Do not chase on 22 September: the buyer's stated decision date has not passed.
- If nothing arrives after 24 September, check for newer messages, then consider this draft: ‘Did the racking quote give your operations director what he needed? Happy to break out the install labor or confirm factory lead time before you raise the PO.’
- If the buyer declines or asks not to be contacted, stop the sequence rather than scheduling another nudge.
Checks before using
- No invented price increase, mill deadline or crew shortage is used to create pressure.
- A quote under review is not an order: no material is released and no crew dates are held.
- The 14-day price validity is a fact to restate, not a threat to escalate.
- This is a draft and a follow-up rule, not an automatically sent or scheduled message.
Get the full instructions
This is step "How do I follow up this quote?" in the "From enquiry to paid invoice" pack: six connected skills that carry an order from enquiry to paid invoice, each with a worked example. One payment of $149 USD, delivered as a ZIP you keep. Works with your own ChatGPT account.