Puplify / Skills / Marketing

Marketing results report

Pulls your spend and inquiry numbers into a one-page monthly read on what is working, what is not, and where the next dollar should go.

Updated September 16, 2026 · Marketing · In the $399 library

What you get

A one-page monthly report with cost per inquiry by channel and a decision on every channel.

What you need to hand

• Spend by channel for the period, including booth and trade press costs
• Inquiries, RFQs, rate requests and orders, and where each came from as best you know
• Average order value, and roughly what an account is worth over a year
• What changed: a show, a price increase, a shutdown, a salesperson leaving, seasonality

How you might ask

Last month we spent $3,200 on Google Ads, $1,100 on a trade directory listing and $9,500 on the regional show booth. We logged 46 inquiries and opened 7 accounts, average first order $4,800. I cannot tell which inquiries came off the booth. Make sense of it.